SelvaRey, “Jungle King” in Spanish, is a collection of the finest rums by Bruno Mars and Jay Chou, crafted in a sustainable way, born from a single-estate in the jungles of Panama. Each variant boasts a luxuriously smooth and distinctively balanced character which represents the intense passion and commitment to craft from the people behind the spirit.
The award-winning luxury rum brand appointed Zynthesis as the branding, marketing, and PR agency for its introduction to the Greater China market, where rum is an upcoming spirit category.
A 360° marketing campaign comprised of media outreach, content localization, and social media campaigns, tied with a bespoke celebrity and influencers outreach program. Apart from that, we hosted activation events to build brand awareness and grow the social media followings.
Cheers to more valuable relationships with your customers.
